valentines day hearts


The most popular Valentine’s Day candy in each state

Valentine’s Day is all about love—and what candy you’re going to buy to demonstrate that love. February 14 is a holiday centered around indulgent gifts and treats. The National Retail Federation is forecasting that spending on sweets this season will be strong. Candy is projected to take in a whopping $2.4 billion this month.—smashing last years record by $600 million. Also read: The Sweet History of the Heart-Shaped Box of Chocolates Of course, what candy you should buy depends on the sugar-coated wishes of your one true love—But it might also depend on where you live. Candystore.com has compiled online sales data from the past 12 years to determine what candies are most popular in each state. The map below illustrates the results: Source: CandyStore.com. Key takeaways Missing the conversation Conversation hearts were once the darling of Valentine’s Day, but after a change of manufacturer’s hands last year, and the…

Candy fans hoarding Necco wafers in fear of parent company’s closure

One of America’s most hated candies is suddenly selling out. Last month, America’s oldest continuously operating candy company announced that it might have to shut its doors if no one offered to buy the 170-year-old New England Confectionary Co. (Necco). The Revere, Mass. manufacturing plant would be forced to lay off most of its employees. Source: Bulk candy sales from CandyStore.com The announcement was picked up by The Boston Globe and almost immediately, the company saw a surge in wafer sales. It turns out, for all the haters out there, the iconic candy has a loyal following. According to candystore.com, March sales spiked more than 50 percent, with Necco wafers up 63 percent from the averages of the past decade. https://twitter.com/greatwhitetoad/status/979132137038282757 Upon hearing about the potential end of Necco, one woman even wrote to candystore.com wanting to trader her Honda for a bulk shipment of wafers. Having been around since the 1800s, Necco…