Keith Villa developed Blue Moon Belgian White beer back in the 1990s, and now he’s turning his attention to marijuana-infused non-alcoholic “beer.” Villa’s company, Ceria Beverages, is working with ebbu, a cannabinoid research company, to be the first to produce a non-alcoholic craft beverage infused with marijuana’s primary psychoactive chemical, THC. Several beers infused with cannabidiol (CBD), THC’s non-psychoactive cousin, are on the market, but Villa is looking for something different. “CBD is not the component that most consumers look for,” Villa told Brewbound. “It certainly has its merits… But the THC is what gives people that buzz, which is similar to the alcohol buzz that people get from beer, spirits and wine. A lot of consumers of cannabis look for that buzz.” The aim is to provide an alternative — that will be a bit more expensive — to alcoholic beer that can create sensations like chill or euphoria.…