The biggest problem with the internet is that you can’t directly eat it. Hershey’s Brazil marketing executives recently sought to correct this digital shortcoming and designed a website that replaced real objects with chocolate ones that were then raffled off to fans across the country. Emojis and animals, a tornado, YouTube’s “play” button, a surfboard and even the Colosseum were all made out of solid chocolate — both milk and white. The promotion was created by agency Aktuellmix and was titled “#Eaternet.” After drooling over the page for a while, visitors were encouraged to go purchase a Hershey’s bar at their nearest store and then return to enter the code on the wrapper for a chance to win their favorite chocolatey piece of the site. Word spread throughout Brazil and the promotion was wildly successful. (Is giving away free chocolate ever not going to be a success?) Winners came from all corners of the country, so the…
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