user habits


Facebook survey reveals how we post about beverages

If you’re going out to a restaurant or bar tonight, there’s a 1 in 3 chance you’ll be posting a picture to social media — and it’s probably going to be food or drink. While it may be creepy that Facebook can anticipate your actions so specifically, it actually makes sense. People want to present the best versions of themselves and show their friends the experiences they’re having. This largely includes nights on the town. In a recent survey, Facebook found that, while out and about, many people will share their opinions of their beverages and tag them #coffee or #craftbeer, inspiring others to go sip for themselves. About 50 percent of the people surveyed said they’ve intentionally gone and tried the drinks that friends and family have shared and tagged online. People have always purchased drinks when they were thirsty, but smart phones are changing the path they take to purchase, making it…