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The most popular Valentine’s Day candy in each state

Valentine’s Day is all about love—and what candy you’re going to buy to demonstrate that love. February 14 is a holiday centered around indulgent gifts and treats. The National Retail Federation is forecasting that spending on sweets this season will be strong. Candy is projected to take in a whopping $2.4 billion this month.—smashing last years record by $600 million. Also read: The Sweet History of the Heart-Shaped Box of Chocolates Of course, what candy you should buy depends on the sugar-coated wishes of your one true love—But it might also depend on where you live. Candystore.com has compiled online sales data from the past 12 years to determine what candies are most popular in each state. The map below illustrates the results: Source: CandyStore.com. Key takeaways Missing the conversation Conversation hearts were once the darling of Valentine’s Day, but after a change of manufacturer’s hands last year, and the…

Why conversation hearts will be missing this Valentine’s Day

This year you might have to find another way to ask your sweetie to “Be Mine” or “Kiss Me.” Valentine’s Day’s most popular candy, SweetHearts, those tiny heart-shaped confections printed with terms of endearment, won’t be produced. New England Confectionary Company (Necco) annually made more than eight billion (13 million pounds) of the tiny hearts in the six weeks leading up to Valentine’s Day, but despite a great effort to save the oldest continually operating candy company in the country, NECCO was shut down in 2018. With Necco dead, so too are SweetHearts — for now anyway. Competing brands offer rival ripoffs of the iconic heart candies, but SweetHearts is the original, most recognized and favored brand. SweetHearts’ hold strong sentimental value for many people in the U.S. and their sales were the strongest — by a long shot. Any SweetHearts products you find online or in stores this year…

10 Little-known facts about Valentine’s Day candy hearts

Valentine’s Day is just a few weeks away, and that means an explosion of pink and red cookies, cakes and stores full of those little chalky candy hearts. But as you toss back a few boxes this month, consider these 10 fun facts about Sweethearts. Hearty Beginnings The first hearts were invented in 1866 by Daniel Chase, brother of Necco founder Oliver Chase. They were called “Motto Hearts.” Necco was founded 14 years earlier, and the acronym stands for “New England Confectionery Company.” It’s one of the country’s oldest candy companies. Round-the-clock Rollout To satisfy demand for Sweethearts for Valentine’s Day, production for the next year starts right after the holiday in February and continues until mid-January. More than 7 billion candy hearts are made each year. In Demand Sweethearts are just behind chocolate in candy sales during the holiday of love. Some 13 million pounds of the little candies are sold every year —…