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Fruit flavored beer on the rise in North America

If you’re a fan of hoppy, bitter beers, hold on to your IPAs — the next trend in beer is not for you. According to a report from Mintel, fruit-flavored beer launches have increased worldwide in response to people seeking more flavorful drink options. Since 2012, one in ten beer launches have contained either fruit juice concentrate, fruit extracts or fruit peels. The trend began to accelerate in Europe about five years ago with the growing popularity of radlers, or shandies — a half beer and half fruit juice or lemonade blend. Seeking to offset a decline in mainstream beer sales, global brewers like Heineken, Carlsberg and Anheuser-Busch InBev began brewing fruit beers as well. But for years it had been craft brewers who have been leading the market with releases of fruity styles such as sours, cherry beers and saisons. Now, we’re also seeing fruit juice being added to their pale ales and…