It’s one of the most memorable logos in the world. You see just a glimpse of the product and know it’s a Coke thanks to that highly recognizable shade of red. But why did the company chose this shade in the first place? Some fans think the red color came from some of the company’s first nationwide advertisements, which featured the now-iconic Christmas Santa Claus wearing a classic red and white suit, holding a bottle of Coke. But Santa didn’t begin popping up in Coca-Cola ads until the 1920s, and by that time the brand was nearly 40 years old. “It goes all the way back to the beginning,” said Coca-Cola Archivist Ted Ryan. The real story of Coke’s color red is essentially one of a happy accident. More than 130 years ago, Coca-Cola was distributed in large barrels at drug stores and pharmacies all across America. Alcohol was distributed…
This is why Coca-Cola cans are red
