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America’s favorite beer is an import, research shows

America's favorite beer is an import, research shows

Determining America’s favorite beer is quite an undertaking. With more than 7,300 microbreweries, brewpubs, and regional craft breweries turning out everything from Natural Light to Pickleball IPA, there are no shortage of options for Americans looking for cold one. Yet despite the bevy of domestic choices, as it turns out, America’s favorite beer is actually an import. Yes, Dutch beer Heineken is the beer of choice in America. To determine the title-holder, YouGov, an online market research company, looked at popularity scores and quality scores gathered from more than 8,000 respondents. Heineken (47%)  took the title of top brew, narrowly edging out Guinness (47%). Don’t agree? You’re not alone. The results were far from a national consensus, because to be “America’s favorite” the study required high scores in both recognition and quality. (The best beer in the country can’t be the favorite if only a handful of people have ever heard of…

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Fruit flavored beer on the rise in North America

Fruit flavored beer on the rise in North America by Everybody CravesAdobe

If you’re a fan of hoppy, bitter beers, hold on to your IPAs — the next trend in beer is not for you. According to a report from Mintel, fruit-flavored beer launches have increased worldwide in response to people seeking more flavorful drink options. Since 2012, one in ten beer launches have contained either fruit juice concentrate, fruit extracts or fruit peels. The trend began to accelerate in Europe about five years ago with the growing popularity of radlers, or shandies — a half beer and half fruit juice or lemonade blend. Seeking to offset a decline in mainstream beer sales, global brewers like Heineken, Carlsberg and Anheuser-Busch InBev began brewing fruit beers as well. But for years it had been craft brewers who have been leading the market with releases of fruity styles such as sours, cherry beers and saisons. Now, we’re also seeing fruit juice being added to their pale ales and…

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