fall decor


How Americans became so obsessed with pumpkins

Halloween and Thanksgiving are quickly approaching, but the spirit of the season has already been here for weeks. By early August, retailers were stocking shelves with pumpkin-flavored foods. Starbucks began selling it’s famous Pumpkin Spice Latte back on Aug. 27, and pumpkin beer has been available in bars for just as long. People associate pumpkins with fall, and as they look forward to the season, the demand for pumpkin everything increases. According to Nielsen data, sales of pumpkin and pumpkin spice-flavored items skyrocketed in 2017 $488.7 million – up from $286 million in 2013. But this hasn’t always been the case. There was a time when pumpkins weren’t celebrated as they are today — with products bearing their beloved image and contests cheering on their gigantic size. “American colonists were less than enthusiastic about pumpkins,” said Cindy Ott, author of Pumpkin: The Curious History of an American Icon. The colonists were accustomed to eating a diet of domesticated meats and…