consumer survey


Reese’s Peanut Butter Cups are America’s favorite Halloween candy, poll finds

Americans love Halloween candy, but let’s face it — not all candies are created equal. Some candy gets devoured before Halloween even ends, and others will linger clear through the New Year. So which candies do Americans like most? Perhaps not surprising to peanut butter fanatics, Reese’s Peanut Butter Cups are America’s favorite Halloween treat (36%), according to a recent poll conducted by Monmouth University. Snickers came in second (18%), M&M’s ranked third (11%), and Hershey bars and candy corn rounded out the top five (each with 6%). “Candy corn even making the list may surprise some people, but it is one of the top-selling Halloween candies in the country,” said Patrick Murray, director of the independent Monmouth University Polling Institute. Love it or hate it, check out The Sweet History of Candy Corn. America’s Favorite Candies According to the poll, these are America’s top 10 favorite Halloween candies: Reese’s…

Consumer survey forecasts a busy holiday shopping season

Consumers expect to spend an average of $967.13 on holiday shopping this season, according to a survey conducted by Prosper Insights & Analytics for the National Retail Federation (NRF). That’s up from the $935.58 consumers said they would spend in 2016. The national survey found that shoppers are less concerned about the economy than they have been in the past. Only 27 percent reported that their spending would be affected compared to 32 percent last year. “With employment and incomes increasing, consumers are more confident this year, and that is reflected in their buying plans for the holidays,” NRF President and CEO Matthew Shay said. “All signs are that this will be a busy holiday season.” Shoppers plan to spend these amounts in the three major categories: gifts ($608.06); foods, decor and cards ($218.08); and non-gift items ($140.99). For the first year ever consumers named online as their most likely shopping destination with 59 percent…