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America’s favorite beer is an import, research shows

Determining America’s favorite beer is quite an undertaking. With more than 7,300 microbreweries, brewpubs, and regional craft breweries turning out everything from Natural Light to Pickleball IPA, there are no shortage of options for Americans looking for cold one. Yet despite the bevy of domestic choices, as it turns out, America’s favorite beer is actually an import. Yes, Dutch beer Heineken is the beer of choice in America. To determine the title-holder, YouGov, an online market research company, looked at popularity scores and quality scores gathered from more than 8,000 respondents. Heineken (47%)  took the title of top brew, narrowly edging out Guinness (47%). Don’t agree? You’re not alone. The results were far from a national consensus, because to be “America’s favorite” the study required high scores in both recognition and quality. (The best beer in the country can’t be the favorite if only a handful of people have ever heard of…

Budweiser Talks Making Martian Beer

As scientists search for ways to make living on Mars a possibility for people in the future, Budweiser is plotting to make sure the first pioneers who land on the Red Planet don’t have to “cheers” using Tang. On Saturday, at South by Southwest Interactive in Austin, Texas, Budweiser announced plans to research and produce a microgravity brew. The panel featured retired astronaut Clayton Anderson, vice president of Budweiser Ricardo Marques, and Anheuser-Busch vice president of marketing innovation Val Toothman. “It’s a dream that builds off of our relentless focus on innovation,” Marques said according to AdWeek. “When we can enjoy a few ice-cold Buds on the Red Planet, that will be the moment when we can truly realize our dreams of space colonization.” The lack of gravity presents enormous challenges to brewing beer in space. The whole fermentation process relies on gravity, as does consumption. Beer on Mars would taste completely flat. “When you’re in a zero-gravity environment,…