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Men think food tastes better when waitress is attractive, study claims

From interesting menu items to the perfect ambiance, restaurants pull out all stops to fill their seats night after night. But if it’s men they’re looking to attract to, the trick might be something much more simple. A recent study found that men believe their food tastes better when the waitress is attractive. Researchers say this is because good-looking women change mens’ expectations about their dining experience. Alternatively, the study found, when food is served by a handsome waiter, women’s opinions aren’t swayed. The research conducted by the University of British Columbia and Simon Fraser University in Canada surveyed 195 participants of both sexes. While an attractive woman raised men’s expectations of the dining experience, women were far more concerned with the location and noise level of the restaurant. Researched released a statement saying, “The current research shows that the presence of physically attractive individuals can affect consumers’ expectations about their consumption experience which…