It’s safe to say that Millennials are more concerned with making healthy diet and lifestyle choices than any previous generation.
According to data collected by marketing firm The Halo Group, 65 percent of adults born after 1978 consult either a nutritionist, dietician (58%), family or friends (57%) or a personal trainer (54%) about about their food choices.
And they’re using their unprecedented access to information for good.
“Millennials are turning to the Internet to educate themselves on functional ingredients and how to use them,” the report said.
Siting data from Think with Google, the report found that 3.9 million video views feature trending healthy ingredients like turmeric, apple cider vinegar, jackfruit, bone broth, cauliflower rice and avocado oil.
Additionally, almost a quarter of Millennials use food and fitness apps on their phone to help keep them in check.
Eight in ten millennials believe healthy living is important and that sharing food with friends, family and coworkers is a great way to socialize. They also admit that indulging in snacking is important from time to time and recognize that there is plenty of room in their day for both kale AND cupcakes.
Keep rockin’ Millennials!