Nuts! Why did Mr. Peanut have to die?

Planters released its shell-shocking Super Bowl commercial ahead of the upcoming game and which shows the demise of everyone’s favorite monocled mascot.

In the ad, it appears Mr. Peanut is driving the famous Nutmobile down a rough road with Wesley Snipes and Matt Walsh, when they swerve to avoid an armadillo crossing the road. He loses control of the Nutmobile and it goes flying off the edge of the cliff leaving the three men hanging from a branch for dear life. The branch starts to crack under their weight, when Mr. Peanut makes the ultimate sacrifice to save his buddies.

Mr. Peanut, died at the age of 104. He was a legend among legumes.

The Estate of Mr. Peanut confirmed the news via tweet.

“He died doing what he did best—having people’s backs when they needed him most.”

Within minutes fans and colleagues reached out with touching tributes, via Twitter, including Klondike with a heartfelt “It’s under the shell that counts,” #RIPeanut condolence tweet.

Poor Peanut.

Fan can pay respects and celebrate the life of the beloved legume at his funeral which will air during the third quarter of the Super Bowl.

The armadillo did not respond immediately to requests for comment.

Also see, Spicy Thai tuna stuffed avocados with peanuts.

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Meghan is a full-time writer exploring the fun facts behind food. She lives a healthy lifestyle but lives for breakfast, dessert and anything with marinara. She’s thrown away just as many meals as she’s proud of.