Move over McMuffins. Wendy’s is officially entering the fast food morning breakfast battle—and the menu looks pretty delicious.
In a tweet, Wendy’s announced the company would officially serve breakfast nationwide beginning March 2. Of course, it also took the opportunity to throw a jab at leading competitor, McDonald’s.
— Wendy's (@Wendys) February 4, 2020
“People deserve a delicious, affordable, and higher quality breakfast than what they’re currently getting, so that’s exactly what we’re going to serve when Wendy’s launches breakfast nationally on March 2,” said Kurt Kane, President, U.S. and Chief Commercial Officer of the Wendy’s Company.
So what’s for breakfast?
The company is banking angling that it’s more delicious and interesting than competitors’ offering, and that it’s a new real to become a “morning person.”
From fresh, hand-cracked eggs on sandwiches, to Applewood smoked bacon, Wendy’s items pay homage to fan favorite menu items including: the Breakfast Baconator, a bun loaded with an egg, six strips of bacon, a sausage patty, two slices of American cheese, and a Swiss cheese Hollandaise sauce; the Honey Butter Chicken Biscuit, a seasoned crispy chicken fillet topped with maple honey butter on a fluffy buttermilk biscuit; and the Frosty-ccino, which is an iced cold brew coffee with chocolate or vanilla Frosty mixed in.
Wendy’s currently offers breakfast at about 300 locations across the U.S. but said in an announcement, that breakfast items will be available now at all locations.
Traditional items like coffee, breakfast burritos will be offered. Breakfast sandwiches will also be available, but will be served on breakfast rolls instead of English muffins. Instead of hash browns, Wendy’s will serve up seasoned potatoes.
Menus will begin to roll out in March, so you have a month to plan your breakfast choice! No word yet exactly on store breakfast hours, but here’s what time you can get served breakfast at McDonald’s and Burger King.
For exact hours and information, check the McDonald’s restaurant locator and enter your zip.