As if being blamed for the end of shopping malls, bars of soap and dinner dates wasn’t enough, if you were born between 1981 and 1996, now you’re being held responsible for the death of iced tea. A recent study by YouGov BrandIndex showed that younger Americans have grown less fond of the drink over the past two years. Only 18 percent of millennials surveyed they would consider purchasing ice tea the next time they go to buy a beverage — down a full five points from the same study conducted in January 2016. This shift is seemingly part of a larger trend in beverages overall. Millennials have reported a “negative impression” of big named ice tea brands like Lipton, Nestea, Snapple, and Crystal Light. The only brand whose reputation has remained favorable with millennials is Arizona. There hasn’t been one big event that has lead to the slide in ice tea sales,…
Millennials being blamed for the end of iced tea
