Tag

honey nut

Browsing

Honey Nut Cheerios’ “BuzzBee” Goes Missing for a Cause

Honey Nut Cheerios’ BuzzBee mascot is one of the mostย iconic cereal symbols ever created, so when he went missing, it made Americans wonder what was up. And that’s the hopes of folks at General cereal who have removed the mascot from the front of the box in an effort to raise awareness of the bee’s endangerment. “As a General Mills cereal built around nutrition, helping pollinators get the key nutrition they need through fun, family-friendly activities like planting wildflowers is a natural fit,” Susanne Prucha, director of marketing for Cheerios, said in a statement. “Our commitment to increasing the habitat for pollinators is one way we are continuously striving to be a company that not only makes products people love, but a company that pursues creative solutions to make our world a better place for all families.” The “bring back the bees” campaign was born in 2015, when 42 percent…