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Men think food tastes better when waitress is attractive, study claims

From interesting menu items to the perfect ambiance, restaurants pull out all stops to fill their seats night after night. But if it’s men they’re looking to attract to, the trick might be something much more simple. A recent study found that men believe their food tastes better when the waitress is attractive. Researchers say this is because good-looking women change mens’ expectations about their dining experience. Alternatively, the study found, when food is served by a handsome waiter, women’s opinions aren’t swayed. The research conducted by the University of British Columbia and Simon Fraser University in Canada surveyed 195 participants of both sexes. While an attractive woman raised men’s expectations of the dining experience, women were far more concerned with the location and noise level of the restaurant. Researched released a statement saying, “The current research shows that the presence of physically attractive individuals can affect consumers’ expectations about their consumption experience which…

Women No Longer Primary Grocery Store Shoppers

Tradition still leads us to believe women do more grocery shopping than men. But according to a recent study, the genders are now pretty much equal. The Grocery Shopper Impact MegaStudy conducted by VideoMining, a State College, Pennsylvania-based provider of store behavioral analytics, found that women account for 51 percent of in-store grocery shoppers and men 49 percent. Equal on-site presence has not meant equal spending power, however. On average, female grocery shoppers spend $2.73 more per trip. The study also found that shoppers of both genders are avoiding the center of the store in favor of shopping the perimeter — traditionally where the healthier items such as fruits, vegetables and dairy items are shelved. One in five shoppers avoid the center of the store altogether. Shoppers are also trading in their weekly packed carts for smaller, more frequent visits. About 68 percent of grocery store check-out carts include 10…