Pumpkin spice products have been available for several weeks now, but according to new data from Grubhub, it looks like most Americans prefer to wait until fall actually starts to enjoy these festive fall treats.
The new data shows which states order the most pumpkin foods and when the popularity of these products spike. To conduct this analysis, the popular food delivery service looked at orders each fall month, then compared them to the rest of the calendar year.
The analysis found that October is peak month for pumpkin and pumpkin-spice-flavored goods, with 118% more orders than usual levels. November comes in second most popular month for these products, with 92% more orders, and September is the third most popular month.
These findings vindicate all those who argue that pumpkin spice offerings should be kept out of August — it turns out, we’re not really buying the stuff in the summer anyway.
And where is pumpkin spice most popular?
You might guess that the iconic fall flavor would dominate in the Northeast or other prematurely chilly areas. But you would mostly be wrong.
California craves pumpkin more than any other state. Oregon, Washington, Ohio, and Utah round out the top five.
The study also examined which pumpkin dishes gain in popularity over the fall months. Pumpkin spice pancakes, pumpkin pie milkshakes, pumpkin spiced cheesecake, pumpkin cupcakes, and pumpkin spice cookies were at the top.
But while it seems pumpkin is still king of all things fall, other flavors are looking to dethrone the perennial favorite. Caramel apple came in second place followed by apple cinnamon, pear, then maple flavors.
So are you still on team pumpkin or have you moved on?
(via Huffington Post)
Try this recipe: Pumpkin oatmeal morning breakfast.