If you’re going out to a restaurant or bar tonight, there’s a 1 in 3 chance you’ll be posting a picture to social media — and it’s probably going to be food or drink.
While it may be creepy that Facebook can anticipate your actions so specifically, it actually makes sense. People want to present the best versions of themselves and show their friends the experiences they’re having. This largely includes nights on the town.
In a recent survey, Facebook found that, while out and about, many people will share their opinions of their beverages and tag them #coffee or #craftbeer, inspiring others to go sip for themselves.
About 50 percent of the people surveyed said they’ve intentionally gone and tried the drinks that friends and family have shared and tagged online.
People have always purchased drinks when they were thirsty, but smart phones are changing the path they take to purchase, making it ever more important, and ever more difficult, for marketers to control the conversation.
Here are some other key findings:
- “…over 40% of Younger Millennials surveyed in the US agree that seeing pictures and videos on Facebook and Instagram helps them decide to try a new non-alcoholic beverage.”
- Facebook also notes that conversations about beverages, logically, shifts throughout the year from wine around Valentine’s Day to sports drinks in summer.
- Facebook found that men and women discuss drinks differently. “With non-alcoholic drinks, men like to talk about specific drinks and brands of drinks, while women discuss flavors, ingredients and health topics. With alcohol, men talk about brands and products, while women talk about special people and moments.”