Taco Bell may have earned a reputation as a restaurant with inexpensive fare and a source of late-night munches, but it also pulled in a new honor: America’s favorite Mexican restaurant.
According to the Harris Poll EquiTrend Study, Taco Bell edged out Chipotle and Moe’s Southwest Grill for the first time. (The EquiTrend Study, for the record, examines three predictors of in-market performance: brand equity, consumer connection and brand momentum.)
Moe’s had the top spot in 2016 and 2017, with Chipotle sitting on top before that.
“Taco Bell’s marketing is ubiquitous so it wasn’t surprising to me that they came out on top this year,” Amir Kanpurwala, the director of the survey, told Yahoo Finance. “It’s not so much that Moe’s or Chipotle are falling off the map. Taco Bell has just been a stronger brand as of late, as demonstrated by the strong familiarity and consideration marks.”
Some people did not agree with the decision:
Oh come on. https://t.co/tR6Y6z0NV5
— VICE (@VICE) May 13, 2018
“The best mexican food in america is Taco Bell” 💀💀💀
— babygirl . (@AlizeJocelynn) May 12, 2018
They named Taco Bell one of the best Mexican restaurants in America. I think it’s time to move out 🙃🙃🙃
— ミゲル (@migueIisonfire) May 11, 2018
(H/T Yahoo Finance.)
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